It has been seven years since our last web site makeover. We loved our last design, and felt it withstood the test of time, but it lacked some important functionality.
At Rokland we never make changes just for the sake of it, there is always a good purpose. We know our visitors have become used to navigating our site, and the new design may throw some people off at first glance. Where did the categories section go, for example?
You can now see our Categories by clicking "Shop Products" on the left hand navigation menu of the site.
But why the changes? Mobile devices are becoming more popular and by some estimates account for up to 35% of web traffic. Today's mobile usage requires an ecommerce site to instantly optimze itself based on the device and browser being used to visit it. Simply put, our old site could not do that. Our new site delivers a better experience to mobile users. It also helps us acheive better search engine placement by following Google mobile friendly rules.
If you have any questions, comments, or complaints about our new design, please reach out to us by email at sales@rokland.com or by phone at 1-800-315-3302.
Thank you,
The Rokland Design Team
Military and First Responder 
Very awesome to have the site feel modern and sleek.
Only thing I personally would change is having side bar list rearrange feel more comfortable for shoppers. IMO
SHOP PRODUCTS should be number one.